Since my last blog about Snapchat for business in March 2015, the number of users in Ireland has continued to grow at a steady rate. Ipsos MRBI’s October 2016 report shows that 28% of Irish social messaging account owners are on Snapchat.
Of these, a significant majority (67%) use the app on a daily basis, compared to 59% for WhatsApp, 53% for Facebook Messenger and 33% for Viber.
On November 15th Reuters reported that Snapchat’s parent company, Snap Inc, had filed confidentially for its Initial Public Offering. While the recent US release of Snap’s Spectacles has caused a buzz, there’s no word yet on when they will be on offer this side of the pond. One thing is for sure- it appears that Snapchat won’t be going anywhere soon.
For an overview on Snapchat’s features and demographic make-up, check out my previous blog. For six suggestions of ways in which you can use Snapchat to promote your business, read on!
Snapchat’s geofilters allow users to overlay a particular image on their snap, once they are within a designated radius. Unfortunately this service is currently unavailable in Ireland, but once launched here it will provide businesses with another great way to advertise on Snapchat. We’ll be providing geofilter creation services as soon as it arrives!
Want to know more about promoting your business on Snapchat, or any Social Media platform? Drop me a line: firstname.lastname@example.org.